How did

Question: "Yellow Pages" refers to Business Directories or Phone Books with Contact Database of Business establishments, generally printed over/with yellow background papers.

Answer: The very first time the term yellow pages was used was in 1883. A printer working on a regular telephone directory ran out of white paper and used yellow paper instead. The name and concept "Yellow Pages" were invented in the USA, over a century ago. While AT&T and GTE (the two major phone companies in the U.S.) dominated the U.S. yellow pages industry, the term "Yellow Pages" and the "walking fingers" logo were trademarks.

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